We are a digital display panel media owner with the most effective lifestyle medium that touches everyone’s lives by conveying messages that are informative, educational and engaging to our viewers.

ENGAGE

The bright and attractive display, coupled with the strategic positioning of the DDPs in the lift lobby environment, is effective in audience engagement

EMPOWER

We empower our clients with smart touchpoints via geo-targeting that drives effective audience engagement

ENABLE

We provide campaign owners (both community and commercial) a formidable O2O media solution island wide

What our DDP can do?

Complement OMNI Channel Marketing

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Overcome prevalent online “banner blindness” & consumers’ ad-blocking behavior

With almost 41.3%* of Singapore online users now blocking digital ads, it's worth considering adding contextual placement alternatives to reinforce your brand messaging and capture quality audiences’ attention.
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Reinforce Online-to-Offline / Offline-to-Online activations

Catch your audience at either end of their daily journey, waiting passively, feeling comfortable — ready to pay attention and react to ads relevant to them.
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Conduct rapid
A/B testing

To make decisions about which ad content / formats work best and where, gain understanding of your product relevancy and consumer demand for the services / offers
IMG

Achieve unduplicated campaign reach and minimise ad wastage

Smarter audience segmentation and targeting - single, definitive view of the Singapore resident population, their demographics, interests, activities and opinions and how to reach them
IMG

Overcome prevalent online “banner blindness” & consumers’ ad-blocking behavior

With almost 41.3%* of Singapore online users now blocking digital ads, it's worth considering adding contextual placement alternatives to reinforce your brand messaging and capture quality audiences’ attention.
IMG

Reinforce Online-to-Offline / Offline-to-Online activations

Catch your audience at either end of their daily journey, waiting passively, feeling comfortable — ready to pay attention and react to ads relevant to them.
IMG

Conduct rapid | A/B testing

To make decisions about which ad content / formats work best and where, gain understanding of your product relevancy and consumer demand for the services / offers
IMG

Achieve unduplicated campaign reach and minimise ad wastage

Smarter audience segmentation and targeting - single, definitive view of the Singapore resident population, their demographics, interests, activities and opinions and how to reach them

Achieving Purposeful Media Placement

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Home

Always our first & last stops

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Daily Consumer Journey

Captive Environment + Minimal Interference + High Frequency Exposure

IMG Right Person
The right audience based on Location, Demographics or Behavioural targeting
IMG Right Content
Audiences are more likely to tune in to advertisements and messages that are useful, of interest, and beneficial to them
IMG Right Time
Let your brand messaging be the first & last information audiences will see, on the way in & out of their premises from 6pm to 11pm daily
IMG Right Channel
The strategic positioning of the DDP, in the lift or the lift lobby, allows the messages to be communicated to a captive audience in a close and intimate environment
IMG Right Person
IMG Right Content
IMG Right Time
IMG Right Channel
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Daily Consumer Journey

Smarter Audience Targeting Capabilities

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Geographic

Target residents in specific HDB divisions, towns, or neighborhoods islandwide, based on the relevancy of your distribution channels/point of sales locations

  • Nationwide (Full Network / Half Network)
  • HDB Towns & Estates
  • Postal Districts (URA: 01 – 28)
  • Postal Sectors (1st 2 digits of 6-digit postal codes)
  • Proximity to points of interest (e.g. malls)
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Demographic

By demographics such as youths, seniors, dwelling types, young and matured towns

  • Dwelling types
  • Ethnic Groups
  • Age
  • Marital Status
  • Life Status(e.g. Singles/Married/Parents)
  • Gross Monthly Incomes
  • Highest Education Attained
  • Occupation / Industry
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Behavioral

Consumer consumption habits, purchase / spending

  • Fashion
  • Retail
  • Electronics
  • Financial Services
  • FMCG
  • Transport
  • Housing
  • Travel
  • Dining Out
  • Beauty
IMG
Geographic

Target residents in specific HDB divisions, towns, or neighborhoods islandwide, based on the relevancy of your distribution channels/point of sales locations

  • Nationwide (Full Network / Half Network)
  • HDB Towns & Estates
  • Postal Districts (URA: 01 – 28)
  • Postal Sectors (1st 2 digits of 6-digit postal codes)
  • Proximity to points of interest (e.g. malls)
IMG
Demographic

By demographics such as youths, seniors, dwelling types, young and matured towns

  • Dwelling types
  • Ethnic Groups
  • Age
  • Marital Status
  • Life Status(e.g. Singles/Married/Parents)
  • Gross Monthly Incomes
  • Highest Education Attained
  • Occupation / Industry
IMG
Behavioral

Consumer consumption habits, purchase / spending

  • Fashion
  • Retail
  • Electronics
  • Financial Services
  • FMCG
  • Transport
  • Housing
  • Travel
  • Dining Out
  • Beauty

Our DDPs around Singapore

Click on the map to discover different regions

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